Off the wall videos are typically the viral ones.
Drawing weapons with chalk? Chalk Warfare?!
Filmed in one day, the Dollar Shave Club piece is a glimpse into the possibility of how an unknown brand can impact the thinking (and buying habits) of people overnight.
The video has garnered over 4.5 million views and caused men to consider not only a new brand for their razor but an entirely new method (home delivery) for getting their blades on a monthly basis.
Further, a bevy of product review videos have resulted. Some of these (see below) have received close to 50k views…pretty impressive.
Air France has long been recognized for having this type of etheral, blue sky approach to their video pieces. Leaving the message emotive and open to audience interpretation.
The above example lures you in as you’re not sure what is happening as the two actors kiss and move into an interpretive dance. They circle the screen in smooth strides as the man’s arms extend into wings. Pretty cool.
Also, another Air France example is below.